Cadillac to Launch Campaign With Five Second Commercials

In a nod to the ever dwindling ability of people to pay attention to anything longer than the time it takes a teenage boy to...oh, we've used that one before, Cadillac, on January 15, will launch a series of five second commercials to illustrate the speed of its cars which can accelerate from zero to 60 in that short time. The ads include a voiceover which says, "How fast? That Fast."

Cadillac Marketing Director Jay Spenchian explains saying, "The whole idea is to attract the attention of those who hadn't considered Cadillac until this point. This is a dramatic way of getting their attention." As usual, Joan Claybrook, president of joy-killing Public Citizen has complained the ads glorify speed and are off target saying, "Middle-aged people don't need it, and younger people can't afford these cars." Well, at least she's not being politically correct.

by Steve Hall    Jan- 3-05   Click to Comment   

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