Cadillac to Launch Consumer Created Ad Promotion

Following the January 15 launch of its 5 second television campaign to promote its V-Series cars, Cadillac is set to announce a contest wherein amateur filmmakers can submit their own 5-second spots, with the winner driving off in a CTS-V. The contest will be announced at Sundance, with submissions taken between Super Bowl Sunday and Feb. 17. Submission will be made through CadillacUnder5, a site which features John Travolta in his Chili Palmer character from the upcoming MGM movie Be Cool.