Florida Couple Auctions Super Bowl Stealth Marketing Program

A Jacksonville couple has placed an ad on eBay promising they will promote the winning bidders brand at the Super Bowl. The two will attend the game at meander around AllTell Stadium in Jacksonville as well as attend pre and post-game event. They promise to wear and had out any supplied marketing material. While we're not quite sure how they plan to get past the brand police at the entrance carrying a duffle bag full of non-paid brand paraphernalia, we'll be anxious to see how it turns out game day.

UPDATE: We asked the couple how they planned to get all that non-official brand stuff past the AllTel "brand police," and they have clarified the won't actually be inside the stadium but nearby. The couple writes, "We will not be in the stadium. We will be walking around the stadium all day long and we will be at all of the events all of the other days. We will carry bags with product samples if someone has them for us to distribute. There will be 400,000 to 500,000 people walking around downtown Jacksonville at any given time and that's where we will be. We will be in front of the cameras."

by Steve Hall    Jan-30-05   Click to Comment   

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