Marvel Super Heroes Coming to Ad Campaigns Everywhere

Stock photo house Corbis and uber-comic company Marvel Enterprises, Inc.

today announced an agreement to make Marvel’s world-renowned Super Heroes available for use through Corbis. The deal grants Corbis with the rights to license Marvel’s digital content for editorial and commercial use on a global basis. Shortly, the world of advertising will be saved.

Under the new multi-year license agreement, Corbis will gain rights to the thousands of images featuring Marvel’s library of more than 5,000 characters -- including such ever-popular figures as Spider-Man, the Incredible Hulk, the Fantastic Four, The X-Men, Elektra, and Captain America – and makes them available for use in print and broadcast media. The arrangement provides creatives with simple access to Marvel character art and the rights clearance services necessary to use them in editorial and commercial advertising projects.

Marvel content will be available for licensing at Corbis beginning January 19, 2005. Marvel content at Corbis is available for preview here.

Please, don't everyone jump at once. We love the Super Heroes but, like the Matrix/Crouching Tiger Hidden Dragon-based cam span pivot trick, we'll tire of Hulk "crushing the competition" very quickly.

by Steve Hall    Jan-21-05   Click to Comment   

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