New Magazine Launches For Stage Moms

While stage moms don't need any more ammunition to make them even more overbearing and freakishly obsessive about their children, Fairchild Publications is going to make that possible with the launch of its new Cookie magazine. Cookie, billed as "The Magazine for Sophisticated Parents," is a style and shopping magazine filled with all sorts of fashionable items no kid actually needs but will help parents play Barbie using their kids.

The magazine hopes to offer parents information to dress their children in classic style, help them eat exotic foods and surround them with great design. Well, at least it might keep the kids out of McDonald's.

by Steve Hall    Jan- 4-05   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I received an invitation to subscribe to Cookie "The Magazine For Sophisticated Parents" and was initially very interested in what it had to offer, until I read further and was completely insulted by the tone of the included letters. They made me feel like dirt poor crap, a terrible parent who can't afford to send her children monkey watching in Belize. Well, that was of course until I realized that the love and dedication I provide for my daughter with daily care and constant attention as a financially struggling stay-at-hpme mom is far more valuable than some designer clothing or stuffed animals. I think this magazine is an insult not only to those of us who cannot afford to subscribe to its ideals but also to those of you who can. If I were excessively wealthy and "sophisticated" I would by no means want to be a part of a culture that treats its lower class citizens with such blatent disrespect. My daughter may bring pb&j sandwiches to her public school for lunch but she will always know that they are made each day with love and care, and she will also know not to look down at the children beside her who have even less.

Posted by: amanda on July 11, 2005 11:20 AM

Oh my goodness! I thought I was the only one who felt that way (amanda post above)! I see nothing wrong with the claim that the magazine is for discriminating parents who only want the best for their child.

This magazine however, also adds that it is for 'professionals' who are so busy they need the child market broken down for them. In addition, it mentions that the magazine is perfect for those who '...don't care about how to cut sandwiches into cute little stars...' or '...vowed never to dress your child in anything with a licensed character...'

Are you kidding? Only parents who are too busy would miss that kids simply love these exact things! Besides, who really believes that tea sandwiches (cut into little stars, hearts, squares, whatever) isn't sophisticated.

In the end, 'sophisticated professional' parent or not, if their princess wants a Hello Kitty sweater even if her parents can afford to buy her a Gucci one, I'll bet that princess will get the one she wants.

In the end, the I believe that this magazine is simply using the same approach that Martha Stewart used to build her empire. When she initially tried to sell her idea for a book (or was it a magazine?) she was told that it wouldn't work because most Americans wouldn't be able to identify with her example on how to throw lavish parties in the Hamptons. She simply said, true, most Americans wouldn't know what a party in the Hamptons is like, but they (Americans) wanted to. She showed us how the other half lives and it inspired us.

This book is a good idea, but with the majority of Americans at the lower end of the food chain, I'd think they'd sell more mags if they dropped the 'holier than thou' sales pitch. If the company wanted to target only the upper middle class and above, they needed to do alot more research on the addresses they mailed the offers to.

Posted by: Cassandra on July 14, 2005 4:05 PM