Walmart Poem Makes Good Ad

Adrants reader Sue Graham sent us this Wal-Mart love poem. Perhaps Walmart should consider hiring her as a copywriter.

Hurry, Hurry .....Dont delay, rush to Walmart buy today.

Have a baby? Need a crib? THEY have blue to match the bib.

Change the oil in the Car. Dont forget the roofing tar.

Take the battery for exchange, buy that handy outdoor range.

Give the gift that lasts forever! Diamond rings, aren't they clever? Milk, Bread and for a treat, sample turkey deli meat.

Get your pills and your meds, dont forget the full sized bed.

Shampoo, sheets, carrots, beets, cozy footies for those feets.

Cut your hair, buy a bear, visit at their summer fair. Dont forget that sappy movie, Isn't walmart just so groovy?

They have SOMETHING that you need, grab some handy garden seed. Fill the tank with walmart gas. Dont forget the frozen bass.

Check your eyes, buy a cake, do you need a garden rake? Charge it on your Walmart card, it's slighty used.. not badly mared.

Hurry ..Hurry...they have more..Visit at their online store..

Super Center Shoping Store?....Walmart's at the very core.

By Sue Graham....proud Walmart shopper!

by Steve Hall    Feb-24-05    

Apple Rumored to Buy TiVo

Adrants reader John Brock points us to a CBS MarketWatch story in which rumors abound and are, of course, denied that Apple may be mulling a takeover of TiVo. Adding TiVo's capabilities to Apple's digital offerings would certainly advance Apple's capability in the digital delivery space. The company has done it to great success with iTunes. TiVo could be a great delivery device for Apple's iMovie. A move like this would not be all that surprising given Apple's success with the iPod and iTunes. Perhaps another success story similar to iPod/iTunes will make the fact that Apple computers are, unfortunately, never going to achieve wide adoption irrelevant.

by Steve Hall    Feb-24-05    

Golden Palace Graces More Boobs, the online casino which simply can not keep its hands off other people's body parts, has found it way onto the chest/cleavage of LA actress and model Shaune Bagwell. She will wear "" on her body for 30 days. Why is it that hot models always have names with double meaning?

by Steve Hall    Feb-24-05    

MSN Search Launches Viral Campaign

Microsoft has launched an online viral campaign called MSN Found to aid in promoting its new search engine, MSN Search. The viral collects together six characters with their own weblogs which link together and out to MSN Search via odd search terms...which then link back to the viral.

by Steve Hall    Feb-24-05    

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Cereal Cartoon Characters Turn Parents Into Helpless Idiots

Referring to a study his company, Which, completed finding 77 percent of people say cereal packaging that uses cartoon characters like Shrek and Scooby Doo, Nick Stace said, "Too many characters loved by children are being used to promote foods high in fat, sugar and salt, leaving parents feeling powerless to say no."

While the proliferation of cereal promotions might drive anyone mad, as far as we know, the boxes do not contain a device which prevents parent's mouths from forming the word "no."

by Steve Hall    Feb-24-05    

New York Post Text Link Ads A Mistake

The text link ads that appeared in the body of a New York Post article yesterday appeared in error. According to New York Post Spokesman Howard J. Rubenstein, as quoted in The New York Times today, the ads were not supposed to appear publicly. "That was a test of new technology that was not intended to be live. They have not debated or discussed it internally. They are not making any prediction whether they are going to use it."

Oops. Amusing that the mistake appeared in major, yet late, story on the launch of a $40 million, three year ad campaign by the Magazine Publishers of America - sure to be read by everyone in the advertising industry. The Post does not now how the ads appeared publicly and they were removed by 6PM yesterday.

by Steve Hall    Feb-24-05    

Body Billboardz Launches Exchange For Human Ad Space

Aligning itself nicely with the explosion of eBay-sold body ad placement is Body Billboardz, a network bringing together those who are willing to sell space on their body with advertisers interested in buying that space. Body billboards, or human ad space, has become a, some say, unique way for advertisers to promote their product or service. is a brand new classified ad-style website. The website launched on February 2 and is especially popular with money hungry, carefree college students trying to pay off debts and earn a little extra cash.

And look stupid in the process. Profiles are created by those willing to be "branded" and matched the corporate sponsors, who can review each participant's demographic and psychographic profile and align it with their advertising plans. Members are from the United States, Canada, and Germany in the age range of 19-35 years and are allowed to upload photos so the advertisers can view the potential image of their 'walking billboard'. OK, GoldenPalace, here's your goldmine.

by Steve Hall    Feb-24-05    

Pepsi Formally Announces Star-Studded Global Ad Campaign

Reported earlier, Pepsi has officially introduced it new, global ad campaign featuring Beyonce, Jennifer Lopez and David Beckham at a marketing event in Madrid. The campaign, which includes a spot in which Beyonce and Beckham do battle Kill Bill-style, will focus on music and soccer themes. The campaign will not air in North America.

Screenshots of a Lopez version of the commercial are here. The ad can be seen here. She is seen in the ad with Amr Diab, a popular Arabic musician. Reportedly, the Beckham and Beyonce commercial will mirror this one closely.

by Steve Hall    Feb-24-05    

Calacanis And Copeland: Weblog Advertising Outlook

Network Landscape's Jason Clarke interviewed two entrepreneurs who have carved out successful business models centered on weblogs. Clarke spoke with Weblogs, Inc. Founder Jason Calacanis and BlogAds Founder Henry Copeland.

Weblogs, Inc. publishes 70 niche-focused weblogs. BlogAds in an ad network offering advertisers reach to weblog readership. Both companies have seen tremendous growth in the last year and it's very likely that growth will continue.

In the interview, Clarke asked Calacanis, perhaps referring to Adrants, Adland or the many other advertising weblogs, if he was concerned about launching his advertising focused weblog, AdJab, into a crowded space.

Without missing a beat, Calacanis responded, "I never worry about competition."

In what could be construed as either a validation of the weblog business model or a backhanded slap, Calacanis referred to competing Gawker Media publisher Nick Denton thusly, "When Nick Denton launched knock-offs of Autoblog, Joystiq, Gadling and HackADay three or four months after we launched them I was thrilled. Not just because it establishes us as a leader in the space and Nick as the follower, but because advertisers could look at each of the blogs and say "do I want Coke and/or Pepsi" as opposed to "do I want to drink that strange dark fizzing liquid?!?!"

When Clarke ask BlogAds Founder Henry Copeland about how advertisers should understand weblogs, Copeland responded, in part, "blogs are about "you and me" but big media is about "us and them" (journalists versus audiences versus sources) or "it and it" (corporations versus consumers.) Advertising that smells like anything not created by a human for a human doesnÂ’t fit in the blogosphere." Copeland also believes most successful weblogs will come from individuals and not corporations which are tied down by shareholder and legal obligations.

by Steve Hall    Feb-24-05    

Kiley: Airline Ad Budgets Wasted

Writing on his Business Week Brand New Day weblog, David Kirby is flumoxed by the money airlines spend on their ad campaigns citing personal evidence that most people select an airline based on frequent flyer miles and price. Price has become an even more important decision driver with the plethora of online travel cites placing airlines side by side in pricing charts. Given that deregulation has made airlines commodities, he also wonders whether the $30 million Delta spends on its advertising might be put to better use in reducing fares.

by Steve Hall    Feb-24-05    

'Truth' Campaign Said to Stop 300,000 From Smoking, Campaign Funds in Jeopardy

While the American Legacy Foundation's Truth campaign has been found, through a recent study, to have prevented 300,000 kids from smoking, the money that funds the campaign may dry up. The fund comes as part of a $206 billion settlement between 46 states and the tobacco companies.

As part of the settlement, large tobacco companies can cease funding the campaign is their market share drops below 99 percent which may soon happened as small tobacco manufacturers grow.

Even if the fund stays solvent, it's an unequal war. Last year, the American Legacy Foundation spent $58.9 million on the Truth campaign while, in 2002, the tobacco companies spent $12.5 billion.

by Steve Hall    Feb-24-05