DirecTV Travels TV Generations in Super Bowl Spot

DirecTV ran a spot during the pre-game show, called "Rethink," which followed an man through the early days of TV with Lucille Ball all the way up through current day when the man sits down to watch TV with his grandson. Sure it's the saccharine, emotional approach but it conjures DirecTV's understanding of television's place in life. See it here.

by Steve Hall    Feb- 6-05   Click to Comment   

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