Pays $75,100 For Lincoln Fry

While $75,100 isn't quite enough to offset the money McDonald's spent on a Super Bowl ad for its strange Lincoln Fry promotion, that's what paid the company for the odd shaped, and ficticious, fry on an eBay auction.

It's all part of GoldenPalace'com's kooky eBay marketing scheme which involved buying space on pregnant bellies and foreheads all in the name of press. The online casino will be taking the fry, along with the Virgin Mary cheese sandwich it also bought on eBay, on a national tour just to get us to write even more about them. We're not sure whether to commend on a brilliant marketing scheme or to wish them a slow, painful death for forcing us to continually write about them.

by Steve Hall    Feb-18-05   Click to Comment   

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