Heidi Klum Face of Colon Cancer PSA

AdFreak reports the launch of a new colon cancer awareness campaign from the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance and Olympus. The print PSA will feature Heidi Klum and includes the headline, "Help us make it fashionable to talk about colon cancer" and the tagline, "Be seen, be screened." While we're not sure it will ever be fashionable to talk about colon cancer, personally, it sure can be humorous.