Insurance Company Re-Creates Famous Movie Car Crashes For Campaign

21st Century is taking an intriguing approach to promoting its car insurance services. It is painstakingly re-creating famous car crash scenes from Hollywood movies such as The French Connection and Speed.

Assuring the ads will mirror the movie scenes as closely as possible, Interpublic's Dailey & Associates worked with the original cinematographer for The French Connection spot and have hired Jan du Bont, director of Speed to film the Speed commercial.

by Steve Hall    Feb-14-05   Click to Comment   

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