New York Post Text Link Ads A Mistake

The text link ads that appeared in the body of a New York Post article yesterday appeared in error. According to New York Post Spokesman Howard J. Rubenstein, as quoted in The New York Times today, the ads were not supposed to appear publicly. "That was a test of new technology that was not intended to be live. They have not debated or discussed it internally. They are not making any prediction whether they are going to use it."

Oops. Amusing that the mistake appeared in major, yet late, story on the launch of a $40 million, three year ad campaign by the Magazine Publishers of America - sure to be read by everyone in the advertising industry. The Post does not now how the ads appeared publicly and they were removed by 6PM yesterday.

by Steve Hall    Feb-24-05   Click to Comment   

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