Pirillo: RSS to Replace Email Marketing

At a recent Blog Business Summit, industry consultant Chris Pirillo said, "Email marketing is dead."

He claims spam and filters have killed the channel as a viable advertising medium. A former fan of email marketing, Pirillo, and other industry luminaries have switched gears and are now proponents of RSS as the new method of content delivery and advertising.

Weblogs are the biggest users of RSS allowing readers to be notified through a newsreader when new content has been added to the weblog.

News organizations have also started using RSS to publish their news stories. So far, RSS is spam free and, as long as advertisers don't clutter feeds with ads, RSS will likely overtake email as the preferred method for receiving content.

by Steve Hall    Feb-16-05   Click to Comment   

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