Automotive Web Promotion Brings Customers to Dealerships

Pontiac has launched "Catch A G6," a website where visitors can submit pictures of Pontiac G6's they have taken, get a free ringtone and be entered into a drawing to win a million dollars.

Smartly, the site provides dealer listing info so those in search of the million dollar prize will, if that can't find a G6 on the road, walk into dealerships to take the picture. You can be sure the sales force will be ready to pounce. Simple but smart promo.

Written by Steve Hall    Comments (1)     Mar-10-05  
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hey GM will do whatever it takes nowaday to sell those cars. Toyota is right on their heels, it won't be long and they will be #1.

Posted by: on March 8, 2007 03:08 PM

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