Court TV Promotes Series With Bawdy Campaign

Contestant T.J. Meyers

Court TV ups the anti in its efforts to shed its prior, staid image with a double-entendre filled ad campaign for the new crime reality show Impossible Heist.

The series pits two teams of ripped six packs and big boobs against each other re-enacting famous crimes for real while attempting to elude capture.

The ad campaign features Catherine Zeta Jones Entrapment cat suit style imagery with the tagline, "Likes to work on all fours;" a woman scaling a building below the headline, "She'd Rather Be Tied Up Than Down" and others with equally sex-laden tags like "It's not the size of the tool, It's how you use it" and "Well hung." The creative will appear on buses, posters, boards, kiosks and other outdoor media.

Written by Steve Hall    Comments (0)     Mar- 4-05  
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