Gillette Campaign Bathes Singapore Subway Station in Matrix Green
To promote its M3Power razor, Gillette and its media agency MindShare, cast a green glow on one of Singapore's busiest subway stops, City Hall MRT, by placing green transparency over most of the station's lighting. The station domination campaign also included the placement of station poster featuring spokesman David Beckham. If anyone from Gillette or MindShare have images, please share.
by Steve Hall Mar- 4-05 Click to Comment