KFC And JC Penny Commercial Music Choices Baffling
Kentucky Fried Chicken...sorry...KFC makes the geographically-challenged decision to uses part of Lynard Skynyrd's "Sweet Home Alabama" - a fairly angry song - in their television spots.
JC Penny used the 80's tune "99 Red Balloons" - a song about nuclear war - for a Valentine's promotion. While both marketers use just pieces of each song in their commercials, one must wonder what sort of "strategic thinking" led to choices like these. Perhaps no one reads or even hears song lyrics anymore. Perhaps no one wants to bother with the real meaning of the song as long as it has a catchy riff. Perhaps it's all irrelevant.