Mondavi To Sponsor 'Sideways' DVD

Fox Searchlight's Sideways may have intoxicated moviegoers and helped sales of pinot noir soar, but the Oscar-nominated film didn't do it with the help of any promotional partners. That's changing with the release of the DVD which will be sponsored by Mondavi. The tie in will promote ten different Mondavi wines.

by Steve Hall    Mar-17-05   Click to Comment   

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