Service Provides Marketers PDF Distribution Tracking

Harkening back to the glory days of document management, Remote Approach has launched a new service that enables companies to track and manage Adobe Acrobat (PDF) documents through multiple distribution channels.

The online service allows users to easily tag their PDF documents so that when distributed, perhaps as part of a viral campaign, the PDF automatically interacts with a reporting system. The company says this allows companies to see whether their documents are being read, not just downloaded, and if they are being forwarded and distributed through channels like email and peer to peer.

"A lot of clients don't measure their full audience, relying only on their web site statistics," said John Bielby, President of Remote Approach. "Using this service will allow them to realize how widespread their PDF documents are being distributed. From a dollars and sense perspective, it's particularly important to companies trying to establish return on investment metrics for their online distribution channels."

Using a graphical reporting interface, Remote Approach clients can view and analyze reports in real time. Several pre-built reports provide access to high level analysis and functionality to export raw logs into the reporting or analysis tool of a company's choice.

by Steve Hall    Mar-11-05   Click to Comment   

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