Study: Blogs Reach High Income, Educated Audience
BlogAds Founder Henry Copeland has published the firm's second blog readership study. The results align closely with last years. Highlights include:
- 75% are over 30
- 75% are men
- 43% have HHI over $90K
- Most, 14%, are employed in education
- 71% have signed a petition
- 66% have contacted a politician
- 50% (highest of any media) rank blogs tops in usefulness for news and opinion
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