Viral Advertising Association Launched

On the heels of the recent launch of the Word of Mouth Marketing Association and the recent shutdown of the Viral and Buzz Marketing Association's Soflow Network, Asa Bailey, UK-based viral advertising practitioner, has launched the Viral Advertising Association.

The Association's mission is "to promote viral advertising to the wider marketing industry. Through working with other individuals and organisations to provide a better understanding of how viral advertising works, and to demonstrate why it should be a part of every modern media plan."

The association hopes to provide support and research to marketers and advertisers interesting in viral advertising. The Association's founder, Asa Bailey, is also founder of the Viral Awards and was behind the Ogilvy & Mather domain name highjacking.