VW Screws Up Their Own Jetta Commercial

Volkswagen has always developed small but nifty features that really make a difference such as all the windows rolling up at the turn of a key in the outside door or a miniature visor behind the rear view mirror to catch the sliver of sun that always slips past the two big visors. There's even a helpful feature on the new Jetta's radio which, when turned on, automatically adjusts the volume downward to a more sane level from the previous night's earsplitting head banger session enjoyed while driving home from the club. Seems that feature would be ripe for riffing on and, in a new Jetta commercial, it has been, just not correctly.

Autoblog brings to our attention a reader who points out a flaw in the commercial. In the ad, a young man is trying to impress his older client with his spanking new Jetta but when the stereotypically old and un-hip client turns on the radio, seemingly looking for sedate news, and gets an earful of high decibel heavy metal, the plan goes awry. In real life, as opposed to fake advertising life, this guy would have been saved from humiliation. One would think this inaccuracy would be quickly pointed out by the marketing team at Volkswagen following the agency's presentation of the concept but, apparently, not even Volkswagen knows how cool their cars are.

by Steve Hall    Apr- 6-05   Click to Comment   

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Actually the "On-Volume" has to be programmed in order for it to work. Since most people don't read their owner's manual, most people are unaware of the feature.

Posted by: t on December 6, 2005 10:40 AM