ABM Says No to Marketer Editorial Policies
In a welcome sign of common sense and support for unbiased journalism, American Business Media and with clear reference to the recent negative editorial policies issued by Morgan Stanley and BP, issued a press release Wednesday urging member companies and 4,500 business to business publishers to reject any attempts by marketers to influence journalism with threatening policies. In the release, ABM President and CEO Gordon T. Hughes said, "Overtures or threats made by advertisers to pull ads with intent to steer content, or advertiser requests to review content prior to publication, undermine universal journalistic ethical standards."
Kudos. Bravo. Thank you, Gordon.
Comments
Look at history. Rubbermaid and Wal-Mart. The product (or the advertiser) became high and mighty. Rubbermaid lost its ass because they thought their product(our ad dollars)was in control over the content of Wal-Mart stores.
It now leaves a rancid taste in every publisher’s mouth. Giant financial and oil companies such as these need to reevaluate their products "control" over advertisers. Even the largest companies need to get off the high horse and start riding the dogs ass and be happy about it. Sit Ubu…sit.
Next, get tthe government to butt out.
Press releases and reality are not necessarily in the same quadrant of the universe.
Freedom of speech and the idea of practicing investigative reporting in the mainstream media is the classic closing of a barn door after all the cows are at the bar in town.