Gillette Says Screw It, Keeps M3Power Razor Claim

Even though a U.S. District Court ruled, earlier this week, Gillette's M3Power advertising claim, "stimulates hair up and away from skin," is unproven by Gillette research, the razor giant, snubbing the court and competitor Schick, will continue to use the "up and away" phrase in its advertising.

by Steve Hall    Jun- 4-05   Click to Comment   
Topic: Policy   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



"stimulates hair up and away from skin" razor,"


Posted by: Cocoa Hill on June 5, 2005 12:50 PM