Pennsylvania Uses Blogs to Promote Tourism

The Pennsylvania Tourism Office is hoping the link-friendly nature of weblogs will help get the word out about the area's tourist attractions. The Office gathered together a group of people to take day trips in the area and then asked them to post their experiences to blogs hosted at VisitPA.com. The site, called Real People/Real Roadtrips gathers together various people from different walks of life including a "thrill seeking family," a history buff, two female "culture vultures," a biker, "Hipster Roadtrippers" and an outdoor adventurer. The blogs, which have already been written, will be promoted alongside a larger, traditional campaign consisting of print, regional cable and online. Aptly named Ripple Effects Interactive is behind the campaign.