Chicago ad:tech Party Scene Subdued


The Chicago ad:tech party scene Monday night was much more subdued than San Francisco and New York shows. The evening kicked off with the traditional Tribal Fusion post-exhibit cocktail and munchies party held at the back of the the Sheraton exhibit hall. Great tasting Tribal Fusion branded beer was served along with fried finger food. We spent some time speaking with United Virtualities' Director of Channel Partnerships Natalia Scalia who made the trip to ad:tech from Argentina and Miami-based Nearly Natural Business Development Manager Stephen Wechsler who, apparently, has had to make it habit, when handing out his business card, to clarify his company deals with flowers, not breast implants. After discussions regarding ooqa ooqa, shoshkeles and silk flowers, we headed upstairs to the ad:tech speakers reception held in one of the hotel's bars.


At the speakers reception, we spent some time chatting with ad:tech Chair Susan Bratton, BlogAds Founder Henry Copeland, ad:tech Director of Marketing and Conferences Cindi Gallucci, DoubleClick Director of Research Rick Bruner and Founder David Flint. The company was great, the river view pleasing and the libations relaxing.


After the speaker party, we headed to dinner with comScore Marketing Solutions Manager Graham Mudd and Rick Bruner. The name of the restaurant escapes the mind right now but the food was excellent. (It was Shaw's Restaurant) We discussed some weblog related research the two are working on which will be released in the hear future.


Finishing dinner, our group walked around the corner to the Chicago Interactive Marketing Association party held at the Rock Bottom Brewery which turned out the be the night's biggest party. We ran into United Virtualities' Scalia again who seemed to have attracted the attention of a guy dressed Hawaiian style. We left that one alone. Held on the rooftop, it was crowded, hot and humid but amusing enough to stick around for a bit if only to observe the length grown men and women will go to gain entry into what they, apparently, perceived to be the hippest spot in town.


Slithering out from between sweaty bodies, we cabbed it over to Chicago's First Lady, a river boat docked at Michigan and Wacker for the Tribal Fusion party. Sadly, there weren't too many people there so our stay was brief. Compared to the New York and San Francisco Bluelithium blowouts, Monday night's events were, for sure, quite subdued in comparison.

UPDATE: According Sean in comments, we didn't stay long enough at the Tribal Fusion party to experience the unplanned, two hour cruise the boat took late at night.

by Steve Hall    Jul-12-05   Click to Comment   
Topic: Industry Events   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



You missed the biggest part of the night by leaving the boat early! After everyone was good and hammered, the Tribal Fusion party drew anchor and headed into open waters for a couple of hours.

Music, free booze and Chicago's city lights made for a pretty nice evening - and conversation was intelligent, if slurred. Good job whoever decided to put on a Coldplay CD and leave it going for a while. I used it as cover to hit on a cute Omnicomette.

Posted by: Sean MacPhedran on July 12, 2005 1:42 PM