Fifty Percent of Sales Reps Useless

A recent poll by MediaLife found media buyers believe only half of all media reps have a clue and know anything about what they are selling. The biggest area of media buyer complaints centered on sales reps' wasting precious time with too many sales calls, unpreparedness and overselling. Granted, there are certainly a lot of clueless sales reps out there but we quite sure we'd bet sales reps would say there's some pretty clueless media buyers out there too.

by Steve Hall    Jul- 7-05   Click to Comment   
Topic: Research   

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Are you sure it's not closer to 60%?

Posted by: john doe on July 7, 2005 2:50 PM

A recent poll also found media reps claiming 100% of media planners are completely brain dead and posess the mentalities of handballs

Posted by: annon on July 7, 2005 6:24 PM

I've been on both sides, buying and selling. That's what probably makes the better 50% (or top 10%?)on both sides.

Posted by: Trevor D Evans on July 8, 2005 8:43 AM