Produce Laser Labeling Could Be New Ad Medium


While produce companies, grocery chains and consumers might like the new laser tattooing of fruit and vegetables, as opposed to the annoying stickers, it won't be long before everyone has their head in a twist when advertisers discover they can use the technology to emblazon their logo all over the country's produce.

by Steve Hall    Jul-20-05   Click to Comment   
Topic: Point of Purchase   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Steve: I am waiting for you to make the inevitable melon reference

Posted by: Stevie on July 20, 2005 1:24 PM

The link to "laser tattooing of fruit and vegetables" doesn't work.

Posted by: Armelle on July 20, 2005 1:27 PM

Damn...I forgot. How could I have missed another chance to talk about melons? Sorry.

Posted by: Steve Hall [TypeKey Profile Page] on July 20, 2005 1:35 PM

can't you just see it coming?
'you will go bannanas for X'

Posted by: a35mmlife on July 20, 2005 4:29 PM

good thing I was here to fill in the gap, as it were.

Posted by: Stevie on July 21, 2005 1:38 PM