Leprechaun Leaps For Lucky Charms in Viral

Comments

Wow. That was a very boring waste of money for General Mills.

What General Mills seem to have done here is quite cleverly extract more mileage out of their original investment, in what I remember was a locally ran US TV spot, by converting it in to this viral campaign. I�m sure I remember this ad went out about 6 months ago on some US networks.

Anyone??

That's almost as lame as the coq rock ads.

You're almost as lame as the coq rock ads.

Damn, then he must be lame, because those Coq Roq ads are the lamest.

this feels like a regular commercial. instead of the action route maybe they should have gone the sex route for better viral. you know leprechaun as pimp asking the ladies if they want to taste his lucky charms..."yo, baby, they're magically delicious."

Here's the thing with 'viral' ads. They're only 'viral' if people think they're cool enough to pass along to their friends. This does not fall into that category. From the looks of Asa Bailey's site, they're really good at putting lame commercials on the web and then labeling them 'viral'.

This is so bad it's embarrassing to the advertising business. And that's hard to do.

"The video has been seeded to 250,000 U.S. students and 20 somethings."
What does that mean? 250,000 e-mails have been sent?

Slapping a bad TV spot online doesn't make it viral. Unless it's got Paris Hilton washing a car in a bathing suit. Now that's viral.

Kurre,

Loosely, yes. That's what it means. Efforts where made by AsaBailey to get this thing out to 250,000 people. Seeding is a term used in viral marketing to describe distribution. Seeding...as in planting seeds and they will grow/spread.

But it worked, didn't it? We are talking about it people are talking about it... There is buzz, negative or otherwise might get people to buy cereal.

=-=-=-
"Some people talk a good game. And then there's those few who not only act on their hunches, but they are totally committed to seeing their vision come to fruition---and will build the appropriate team(s) to make sure the job gets done right. Pesach Lattin is one of the few people that I can actually count on to deliver..." - Steve Zuckerman, Founder Global Entertainment and Media Summit
"Pesach Lattin has been an industry wide personality for many years. Those in the know...'know' Pesach. We have worked with Pesach in the past and have always gotten a fair shake, and we will continue to work with him. Pesach is an industry insider and one of the most informed and knowledgeable people in this industry" Jason Wolfe, CEO Direct Response Technologies, Inc.

"I have a long and ongoing professional association with Pesach. I can honestly say that besides being one of the unique leaders in the online advertising industry, his focus on ethics is borderline obsessive." - Lydia Sugarman, Principle of Private Label Interactive.

Sounds like a regular commercial.