Lone Marketer Sticks With kate Moss


Kate Moss may has been ditched by many marketers over her cocaine use but one is holding out and capitalizing on the publicity. London cosmetics company Rimmel, who has used Moss previously, is keeping her on and will feature her in a commercial highlighting her partying persona with Rimmel standing on for coke when she needs a boost the morning after. The name of the advertised line: Recovery. How appropriate.

by Steve Hall    Sep-26-05   Click to Comment   
Topic: Campaigns, Celebrity   

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Good for them, at least one brand has the balls to continue to support her habit. Oh and quick note to Chanel and Burberry: Alot of the people that buy your high end products also enjoy a good slosh in Grey Goose and a peruvian flake pick me up so don't act like you don't know.

Posted by: Bucky da ANIMAL on September 26, 2005 4:04 PM

I'd like to say I'd boycott Rimmel but hell, if their products can make ugly Kate look halfway decent, they got to be quite special...

Posted by: sugar on September 27, 2005 9:21 PM