Worst Radio Spots Get Second Chance With Rewrite Contest


Jeffrey Hedquist, President and Creative Director of Hedquist Productions, Inc. in Fairfield, IA, who runs the Sow's Ear Award for the worst radio commercials is challenging industry copywriters to turn the worst radio commercials in North America, winners of the Sow's Ear Award, into effective radio commercials.

Rather than simply point of the problem, Hedquist, a CLIO, Andy, One Show, Effie winner, plans to solve the problem, "Now that the worst radio commercials have been chosen by popular vote, let's show how these Sows' Ears can be turned into Silk Purses." Further explaining the contest and turning the whole thing into a self-promotional bonanza for his company, Hedquist said, "If your rewrite is chosen as the best, we'll cast, direct, record and produce your creation for free. You'll win a free 1/4-hour consulting teleseminar with me. We'll give you a Free Jeffrey Hedquist radio commercial voice-over for the client of your choice. We'll publicize your work, give you credit in live seminars, in our newsletter and on our web site. That's more than $2,000 in value."

If you're up for the challenge, re-writes are due by January 15, 2006. Get the details at Sows Ears Awards.

by Steve Hall    Dec-12-05   Click to Comment   
Topic: Industry Events, Radio   

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a 15 minute teleseminar? it usually takes that long to figure out the bugs. Maybe I'm missing something but that 'package' doesn't sound like that great of a prize.

Posted by: joanna on December 12, 2005 3:27 PM