ABC Rejects GoDaddy Ads, Everyone to See Them Anyway


ABC has rejected nine version of GoDaddy's Super Bowl commercial and GoDaddy CEO Bob Parson's says ABC is being hypocritical in its decision by citing the network's racy Desperate Housewives. Currently, GoDaddy ran its window Washer ad featuring Candice Michelle during the NFC WildCard game on FOX. Parson's has a verbal agreement with ABC for a placement in the game but nothing official has been signed. Likely, we won't know what the decision is until a day or two before the game. All GoDaddy's ads can be seen online here. Be sure to notice the consistency screw up between the shot of Candice in a white top without the GaDaddy logo and the shot following in which she swipes her breasts across the wet window in a shirt that has the logo.

UPDATE: Marcus Rhatigan from GoDaddy, who wrote and produced the Window Washer spot, wrote to assure us there was no consistency error writing, "There is no plain white shirt without a logo; didn't shoot one, there wasn't even one on the set." It was a lighting issue. The logo's there. We apologize for the error and look forward to seeing that logo all over Candice's chest during the Super Bowl. GoDaddy is currently reshooting for the Super Bowl. Come on, ABC, don't ruin the party.

by Steve Hall    Jan-13-06   Click to Comment   
Topic: Super Bowl 2006   

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Ummmm, whats wrong with that commercial?

Posted by: Ron on January 13, 2006 12:59 PM

Sheesh, it's getting so I don't dare read this stuff at the office any more! Too many boobs! (I never thought I'd hear myself say THAT!)

Posted by: stephen on January 13, 2006 1:36 PM

Not even cute or sexy - they jumped on the t+a bandwagon without realizing it still needs some sort of comedic or intellectual undertone to be effective.
(Boo, Hiss to the break in tank top continuity!)

Posted by: saira on January 14, 2006 1:58 PM

The ad sucks. That's point 1.
ABC gives the ad more cred by banning it.
Fuck Disney for practicing idiotic and uncalled for self-censorship.

In the end, this is the score:

The consumer loses.
The audience loses.
ABC loses.
GoDaddy wins.

Posted by: Dhaval M. on January 16, 2006 5:05 PM