Minnesota Lottery Thinks Players Are Buck Toothed Idiots


OK so maybe this campaign grabs attention visually but does anyone playing/winning the Minnesota State Lottery want to look like a stupid, buck toothed gopher? Oh wait, that's pretty accurate. See more idiots here.

by Steve Hall    Feb-27-06   Click to Comment   
Topic: Bad, Campaigns, Creative Commentary   

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Hey Steve, while I appreciate everyone looking out for us Minnesotans, the MN Gophers are actually a pretty big deal statewide. As the only state college and with extension schools across the state, pretty much everyone identifies themselves as a "Gopher." Would I implant a couple huge front teeth in exchange for a Ferrari? Well, yes I would. Just call me a Minnesotan! :)

Posted by: porridge on February 27, 2006 12:51 PM

How about that second one with the boat though. There was better shadow retouching on the Lee Harvey Oswald photo.

Posted by: makethelogobigger on February 27, 2006 12:56 PM

A perfect example of someone not understanding regional marketing.

Posted by: Gordon on February 27, 2006 1:19 PM

OK, I give. I don't live in Minnesota so that makes me the idiot I guess.

Posted by: Steve Hall on February 27, 2006 1:56 PM

No worries, Steve. The commercials are actually worse than the print ads. And most of the country thinks were idiots for living in sub-artic temps all year, anyway. Id only have about three months to drive my Ferrari! (Id still take it).

Posted by: porridge on February 27, 2006 4:24 PM

Hell, I refer to the state lottery as a tax on stupid people!

Posted by: John Boy on February 27, 2006 4:26 PM