Owens Corning Launches Pink Panther Blog


We almost forgot that the Pink Panther has, for 25 years, been the Owens Corning mascot so we were scratching our heads when we saw AdFreak reference a press release announcing the launch of the Pink Panther Energy Blog. Like all marketers jumping into this blogging thing, Owens Corning will use the blog to "address hot button energy issues and provide information on energy-saving tips and products - all while
having a little fun." And we thought the whole character blog thing was over with the Barbie Blog.

Oddly, Owen Corning chose the very unfreindly URL saveenergy.owenscorningblog.com for the blog when, it seems, the more appropriate thepinkpantherblog.com and pinkpantherblog.com appear to be readily available. The Pink One will take on the persona of Chief Energy Officer on the blog and spout snarky witticisms about how to save energy....by using Owen Corning products, of course.

by Steve Hall    Apr-20-06   Click to Comment   
Topic: Weblogs   

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Using pinkpantherblog.com or a URL referencing pink panther could easily be taken for the recently released movie remake, unfortunately. I'm inclined to agree that the URL is unfriendly, but more due to its length than content. It seems a well executed keyword strategy would better accomplish what they're trying to do with the overstuffed URL.

Posted by: Heather Dougherty on April 20, 2006 4:04 PM

The URL does appear to be unfriendly due to length, not very memorable, and the blog itself is somewhat questionable in it attempt to represent a voice of customer.

Posted by: John on January 11, 2007 4:48 PM