White Castle Bows New Campaign


Created by JWT and produced by Tool of North America, White Castle has launched a new, six spot television ad campaign. Just like those who love the establishment, the commercials are obsessive about the food and all the goes with it. Two spots have been released. The first, called Slyder Casserole has a oddly accented woman cooking a Slyder casserole in her oven for the biys down at the fire department. The second, called Crave Case Collection features a dweeb who uses the chains 30-burger crave case to store all kinds of things like his socks, tapes and his light bulbs.

by Steve Hall    Apr- 7-06   Click to Comment   

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What's the point? I'm not laughing, and neither do I feel hungry...

Posted by: Kurre on April 9, 2006 4:02 AM

Why has White Castle gotten so expensive over the last few years? It's actually MORE expensive to eat at White Castle than at the traditional big names (BK, McD, Wendy's, etc.).

How ridiculous. The entire appeal of White Castle was its ghetto charm. Two small fries with small shakes are $8!

Posted by: B on April 10, 2006 10:32 AM

Crave On! I think the campaign is hilarious....I love the guy who uses the cases for storage. I do the same thing.

Posted by: Weavergirl on April 10, 2006 10:34 AM