Be Careful Where You Step in Cambodia


In an odd twist, a print and online campaign created by BBDO Singapore is lauding Cambodia's beauty as a travel location and then switching message and calling attention to the 6 million landmines that, are apparently still waiting for someone to step on them. Neat. I wanna go there right now. Expedia, book my flight!

by Steve Hall    Aug-24-06   Click to Comment   
Topic: Campaigns, Strange   

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"Expedia! bomb."

Posted by: Ted K. on August 24, 2006 1:49 PM

There’s something wrong about this concept. It comes off like a video game versus a serious message. You’d almost expect the “game” to feature the hazards of stepping on landmines and elephant dung piles (with appropriate sound effects for each).

Posted by: HighJive on August 24, 2006 2:38 PM

I HighJive makes a very good point. Effective not really. Cambodia is a little like the coral snake, pretty yet very deadly.

Posted by: Redneck on August 24, 2006 4:55 PM