AT&T Thinks Adrants Is A Sports Site


We just love when we get "personalized" emails from PR folks like this one from LA agency Fanscape which, apparently, did a considerable amount of research to determine the subject matter of each site they sent the release to so they could properly personalize it. Writing to Adrants which, apparently research determined to be a site that focuses on sporting news, the email read, in part, "It would be great to get a mention about AT&T Home Turf, including the Roy Williams segment, up on your sports site as either a news item or feature. Photos from the AT&T shoot are also available. The Roy Williams episode, as well as past "webisodes" are available here: Take a look and let me know what you think!"

Well, you cut and paste buffoons, you ask what we think? Well, aside from the fact it took no less that three minutes, 7-8 different screens and innumerable confusing navigational issues just to find this video which carried the educational side text "THIS IS AN INTERACTIVE VIDEO" as if a person couldn't figure that out on their own, you might want to update your press list so you can craft oxymorons like "personalized mass emailings" that carry at least a modicum of intelligence.

by Steve Hall    Oct- 3-06   Click to Comment   
Topic: Bad   

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Nice. But you still gave them the publicity. It would have been better to email them your response. Like they say, even bad PR is still PR.

Posted by: daveednyc on October 3, 2006 11:33 AM

Well I'm not a complete jerk which is exactly why I did write about it:-)

Posted by: Steve Hall on October 3, 2006 1:28 PM

Steve you wasted your time, it's AT&T who cares.
On the other hand if it was this old cowboy as long as you spell the name right I would be happy with the mention. Free PR is great!!

Posted by: Roy on October 3, 2006 1:59 PM

Bad PR is not good for brand: That's why people talk about a PR disaster when a brand takes damage from a news story. I don't think AT&T would be damaged by this sotry, but it's embarrassing for Fanscape and shows their skills with bloggers in a poor light.

Posted by: Antony Mayfield on October 3, 2006 11:03 PM

Anthony, in the moring I drive to Joliet, IL to announce an event that will have in attendance a poor litle guy with a blog who has lambasted me for ten years. I keep announcing that event and a bunch of others right in his back door. I tell him thank you the for mentions every time I see him. It drives him nuts. AT&T on the other hand has earned all of the bad press they have collected over the last fifteen years.

Posted by: roy on October 4, 2006 2:42 PM

We're getting spam from the same campaign at our sports forum. Mostly been typical hit & run spammers who signup, post a quick link to the AT&T Blueroom and never hear from them again. One of their spammers returned so we decided to have a little fun with them.

Here's one back & forth with him:

This style of online advertising has been around for several years but it's really hit the mainstream recently. The mass email you got and the forum spam I get is just going to continue to grow.

Posted by: Ross on October 25, 2006 10:47 AM