Study Predicts Brands' Benefit From Super Bowl Ads


A survey of 2,500 men and women ages 18 to 59 was conducted by New York-based Brand Keys and found - through some sort of proprietary prediction model - Budweiser, Footlocker, Frito-Lay, Pepsi and Coke will benefit most from the money they spend during this year's Super Bowl. This is the third year the organization has conducted the study which you can download here (Word Doc).

by Steve Hall    Jan-29-07   Click to Comment   
Topic: Research   

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I dunno. Bad grammar. Bad spelling. Tortured syntax. No explanation of any kind about HOW the survey works.

What reason do I have to believe that these people are correct in their assessment?

Posted by: Tim Orr on January 31, 2007 1:40 PM