Sprint Saves from Connectile Dysfunction


It's hard to position broadband ads. You can be like Earthlink, which kind of laughs at the whole idea of marketing in general, and you can be like Comcast, which takes the easy way out with off-colour humour. Or you can make up a disease, kind of like Microsoft, and propose that your product will in fact cure it.

There's a fine art to this tactic. A good rule of thumb: the closer you can get your made-up disease to sound like a sexual disorder, the better. Maybe people will get confused and mistakenly believe you could solve both problems, not just (the invented) one. Cute, Sprint. Cute. See the ad here.

by Angela Natividad    Feb- 4-07   Click to Comment   
Topic: Super Bowl 2007   

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A great one-off, too bad there isn't a follow-up. Still, made us all laugh in a category that doesn't otherwise hold much interest.

Posted by: ronbo on February 4, 2007 10:52 PM

It was a nice jab at the Cialis-type spots out there. May not sell phones, but like the Nissan/auto claustrophobia spots, I give it props for ripping annoying pharma ads.

Posted by: makethelogobigger on February 4, 2007 11:49 PM