Nothing is Hidden in This Car Dealer Commercial


Catch Up Lady points us to what is perhaps the best car dealer promotion we've ever seen. Of course, that might not be saying much as we avoid their marketing like the plague but go with us on this one. Clay Automotive, located just outside of Boston, has created a hilarious but very informative video in which the seven ways car dealers take you are explained. Citing several terms associated with buying a car such as hosed, porked, betrayed, cheated and slammed, a very round man explains how Clay Automotive makes car buying a pleasure buy...yes...undressing. It's a metaphor, of course, for Clay Automotive's opening it all up and hiding it from the buyer. We say brilliant to this one. We just might travel to Clay to buy our next car.

by Steve Hall    Apr- 6-07   Click to Comment   
Topic: Best, Racy, Strange, Video   

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jeez, i wish i wanted a car. what a great ad.

Posted by: B.L. Ochman on April 6, 2007 1:14 PM

This is a way better communication of benefit than giant inflatable gorillas.

There's another example of good dealer advertising: an old campaign featuring the "Trunk Monkey" for Suburban Auto Group:

Posted by: pat smith on April 6, 2007 2:47 PM

That certainly is one way to sell a car!

Posted by: Toby on April 8, 2007 8:47 PM