GMC Airs Sisyphus Complex for All to See


Halfway through the game, this hand-drawn spot for GMC feels like the longest spot we've seen thus far.

But kudos to them for being so honest about their Sisyphus complex. Probably few things are more futile than being the one-trick executive team of a senile company. The immortal who rolled stones uphill, then watched them roll down again, makes an apt patron saint.

Adland credits the spot to Campbell-Ewald.

by Angela Natividad    Feb- 3-08   Click to Comment   
Topic: Super Bowl 2008   

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This ad sucked.

One of the most important messages from GM in years and they buried it beneath bad copy and lame animation. One thing is consistent GM knows how to piss away money/opportunities.

Who did this and why?

Posted by: johnb on February 4, 2008 10:50 AM

Campbell-Ewald, so goes the word on the street.

Posted by: Angela on February 4, 2008 11:08 AM

The original animation (the one nominated for an oscar back in 1974), in case you are curious:

Done by Marcell Jankovics, a hungarian animator. I hope Campbell-Ewald isn't claiming credit.

Posted by: godot on February 5, 2008 10:03 AM