Fist Bump Makes Appearance in Samsung Commercial


What? You thought the fist bump was killed long ago by Not so. It's alive and well in this new Cheil Worldwide-created commercial for Samsung which aims to illustrate how their phones can help one express themselves. A second commercial was created specifically for sponsorship of the Toronto FC football team.

For the inner creative braingasm that resulted in this campaign, check out this summary of its creation complete with all the production details.

by Steve Hall    May- 7-08   Click to Comment   

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