Satan's Got Nice Digs; He's Just Got a Serious Pest Problem.

Say hello to "My Home is Like Hell," a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.

The effort is for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. Agency Cherry and Cake plans to produce four videos that feature an actual home in hell, and the unhappy protagonist Matt Demon, whose Facebook and Twitter you can follow if you don't have enough fictional friends.

See Episode 1 in English below; Episode 2 follows but is only available in French.

Ep 1:

Ep 2:

Tagline's simple enough: "Is your home like hell? Then move."

Not sure if this concept quite hits the mark. It's one thing to highlight small niggling problems around an apartment that users may be unhappy about; but how many people are really living in a Satanic lair with scarab beetle-type bugs waiting behind the walls?