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Social Media Pokes Fun at Self With Future Hipster Video Perhaps acknowledging the high degree of foolery that often accompanies the burgeoning segment of social media, SocialMediaWeek has released a promotional video that takes a look ahead to 2062 when a bunch of elderly hipster reminisce about the early days of social media. Give it a watch and promise yourself things won't end up this way. Infographic: Top Ten Ad Campaigns There's an infographic for everything, right? Why not for the Best Ad Campaigns of All Time? Wonder no more. College Online has put one together. Nifty how the infographic has become simple link bait for entities that really have nothing at all whatsoever to do with the subject of said infographic. But...who really care? It's all about pageviews, retweets, likes, plusses, etc., right? So who can really blame anyone? A Threesome is a Good Way to Promote Lingerie, Right? Agent Provocateur is at it again with its provocative promotions. This time, the brand is employing a threesome who frolic beneath satin sheets while modeling the brand's undergarments. The RSA-created work, which will include a series of three videos, has been described as a "departure from the fierce and overtly sexy world in favor of a softer, more romantic type of erotica." Well, excuse us but we'd still categorize this work as overtly sexy. After all, what's not sexy about a guy and two girls in a bed together? But Agent Provocateur really drives the point home calling the work "feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colors and romanticism of the collection." OK. Whatever you say. It's still a guy and two girls having sex together in a bed. We call that sexy. Man and Duck Rap For Phone Freedom Old white guys rapping. It's always good for a laugh. With the crazy tagline, "unlock your phone and unlock a chicken," this two minute Albion-created video for telecom company giffgaff features British 80's TV stars Keith Harris and Orville the Duck. Being American we don't get the cultural reference at all but the video is funny. And we like funny. Mitsubishi Rides the Storm Following up on its Live Drive and helping Mitsubushi set new Guinness world Records, 180LA is out with another project for the car maker called Ride the Storm. For five days, a team of drivers chased storms across six states in three cars. Shot documentary-style by Emmet and Brendan Malloy and guided by Weather underground, the team traversed treacherous winter weather all to prove Mitsibushi's can handle the bad weather. Check out a video summary of the adventure below. Brands: Sponsor Adrants Coverage of SXSW If you are a brand that wants to be a part of what's become the biggest marketing event of the year, SXSW, then we can help you do just that. Last year it became clear SXXW had shifted from a geek-focused event to a marketer-focused event. And that shift will continue again this year as brands realize the event provides the perfect combination of B2B and B2C customer connection and publicity. Adrants will be at the center of the action during SXSW reporting daily on marketing innovation, brand activity, news announcements, product launches, what's discussed in the sessions and learnings from keynote presentations. Get your brand in front of the marketing community with this content marketing opportunity. Specifics include but are not limited to:
James Franco Films Hot Hipsters For Jeans Campaign In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign. Shooting for 7 For All Mankind Jeans, Franco, along with ad agency Lipman have released a teaser that will ultimately end with a full feature length film to debut in May. The campaign will feature print and digital and will culminate with the full-length feature film. The campaign will feature Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love). So go grab your favorite mild-altering substance and give this thing a view. You might actually feel yourself right there on the beach with birds flying overhead. TV's Greatest Night of Ads Takes a (Weak) Stab at Getting Social This guest article was written by Dave McMullen, partner and lead strategist at redpepper integrated agency. The $3.5 million Super Bowl ads have all come and gone, and the conversations - supercharged by social media - are in full swing. Or are they? To get true bang for your bucks in the Big Game these days, brands should do more than entertain; they should get people talking and move them to action. The days when being voted one of the top commercials in the "Ad Bowl" equaled success are ending. Today, ads are expected to be revenue generators - or at least engage viewers and motivate them to DO something. So, were there any big winners this year? I suppose that depends on how you measure success. Is Creating Ads For 3D Technology Worth It? This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising. To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'. Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye. Minka Kelly, Diet Coke Team For The Heart Truth Campaign Actress Minka Kelly and fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung and Blood Institute for the organization's The Heart Truth campaign. The campaign aims to increase awareness of heart health education programs for women. An event on February 8, the Red Dress Collection Fashion Show, will, along with Kelly in a Diane von Furstenberg dress, feature five Diet Coke fans who were selected from those posting pictures of themselves in red dresses on Twitter, Tumlr and Instagram using the hashtag #ShowYourHeart. One grand prize winner, chosen by Kelly, will get a shopping spree with a style expert. Eight Year Old Critiques Super Bowl Ads Oh the honesty of children. Here we have eight year old Arturo giving his take on this year's Super Bowl commercials on behalf of Salt Lake City-based Crowell Advertising. Arturo didin't like too many of the commercials calling most of them stupid. Bob Parsons will love the fact Arturo thought his .CO ad was an ad for paint. He thinks there should be more monkeys in commercial and he had no idea what was going on in the Dannon commercial. Give it a watch. Ten Steps to Effective Email Marketing Email marketing. It makes you yawn, right? Creating and watching Super Bowl commercial is way more fun, right? But just how much trackable business can you expect from a Super Bowl commercial? Especially since most of you don't have $3.5 million to blow on a Super Bowl commercial. Are you still yawning? You shouldn't be. Email marketing might be boring but it's cheap (ok, inexpensive) and it works. And you know when it works. And you know how it works. And you know why it worked. Can you say that about a Super Bowl commercial? But it's just more fun to make a TV ad, right? It might be. But ask yourself this; are you in this business to have fun or to make money? Yea, yea, yea, it should be both but the bottom line is that you're doing it to make money for your company, your client's company and for yourself. So if you hate email marketing and think it's boring that's OK. You're just going to be left behind by others that realize how well it works. But don't worry. Our white paper series is here to help. Check out Aprimo's Ten Steps to Effective Email Marketing. Ok? We good? Can't We Just Appreciate the Chrysler Ad For Its Positive Outlook? Many are wont to attribute a political agenda to the Clint Eastwood Chrysler Super Bowl message. I didn't see it as political at all. As Americans, it seems, we are all ever so eager to attribute everything to a political agenda that we sometimes forget to appreciate the plain old honest, hard working efforts most Americans put forth every day. Not everything has to be about politics. Not everything has to have an agenda. Why can't we see this as a simple message about America getting its act together again. It's motivational. It's aspirational. Two qualities of key importance to any good ad.
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