Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 12

Advertising Techniques Beyond Product Placement

In this AdAge article: TECHNOLOGY BEYOND PRODUCT PLACEMENT several new and exploratory advtertising techniques are discussed such as video game advertising, long-form ads, and TV-on-demand.

This is very important to think about even though the growth in PVR and VOD penetration has slowed. The shift to consumer control is coming and advertisers need to begin strategizing and inventing new means of communication that will be effective in this changed world.
--------

Written by Steve Hall    Comments (0)     Nov- 6-02  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 88

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 88

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 93

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 93

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 115

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 115

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 282

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 282

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 283

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2002/11/advertising-techniques-beyond-product-pla.php on line 283