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Would Ad Agencies Partner With SI's and Consultants?

The Service Convergence

...if systems integrators and consulting companies can find a reason to partner, why not consider inviting the agencies to the party?

This is a very interesting point put forth by David L. Smith in today's Online Spin. Would ad agencies who are in dire need of help today, consider merging/partnering with consulting firms and system integrators? IBM bought PWC Consulting so SI's and Consultants see the need/benefit.

I have worked in enough ad agencies to know that it will be a tremendous hurdle, to say the least, for an agency principle to "admit" that there are better companies out there doing front end corporate strategy.

It's something that should be considered though. Read his article and make your own judgement.
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Written by Steve Hall    Comments (0)     Nov-11-02  

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