Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 12

Television Viewers Are Ignoring Your Commercials

According to a study just released by Mark Ritson, assistant professor of marketing at the London Business School, prime time viewers are not watching your high priced spots.

�People tend to be more social during primetime and they are less tired, meaning they are more likely to engage in other activities,� Ritson says. �This would suggest that primetime ads are over-valued.�

Granted, the study was very small and directional in nature but it raises an interesting issue. Are people really viewing what they say they are viewing? Ritson plans to follow up with a bigger study [via MediaLife]
--------

Written by Steve Hall    Comments (0)     Feb- 6-03  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 90

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 90

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 95

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 95

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 117

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 117

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 284

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 284

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 285

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/02/television-viewers-are-ignoring-your-comm.php on line 285