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"Hours of practice and an inexhaustible supply of commitment get me ready for the court," notes Williams. "Close-Up gets me ready for the cameras with a bright smile and fresh breath."
As if she ever said that as opposed to a PR type writing it for her but yes, Serena Williams is the new pop endorser of Unilever's Close-Up toothpaste. She's the number one ranked women's tennis start if you didn't already know.
This, from Trendsetters:
"Rumors have it Miller is working on a new version of its "Catfight" TV ad, perhaps starring Pamela Anderson. A USA Today poll found that 48% had no problem with the first ad, while another 26% opined "who cares?" So, keep your bulging eyes peeled for the next episode of wrestlers Kitana Baker and blonde co-combatant Tanya Ballinger."
Sounds good to me. American morals are already in the toilet...why stop now. Oh, just kidding...bring it on.
Calling the show "demeaning to the institution of marriage", WRAZ in Raleigh has pulled 'Married by America' after one airing.
Decide what you will but I think the show is fairly innocuous and harmless. Even kinda cute in some respects.
Total magazine spending for the month of February 2003 is up 10.2% over February 2002 to $1.2 billion.
There is definitely a trend here in advertising. I don't know what to call it. Maybe "grossvertising" or "sexvertising" or "orgasmertising". Whatever it is, I love it. It's hilarious. Of course, some of them are real and others are spoofs. It's all good though. First, we have Jenna Jameson in the Pony ads, then the Gucci Crotch Shot Ad, then Miller Lite's Cat Fight Ad, then Puma's Splooge Ad...and now...the Nokia Spinning Kitty!
That is actually a cat swinging around on a ceiling fan. Click the pic and watch to see what happens to the poor cat...and how Nokia fits into this whole thing. Don't worry cat lovers, it's just a spoof. Nokia doesn't hate Kittys. Video is a 476KB mpeg [via Adverb]
"It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics. We are in the process of researching the circumstances and reserve any legal steps available."
That is apparently a statement from Puma is response to these ads.
All very interesting.
President Bush, today, has signed into law a bill that will create a national "do not call" list allowing consumers to block themselves from telemarketers. This is a HUGE win for consumers and a HUGE loss for telemarketers.
The program will go into effect this Summer.
The Direct Marketing Association has already filed a lawsuit stating the law unlawfully restricts free speech.
Telemarketers will be fined $11,000 for each person they call if they are on the list.
Telemarketing has changed forever.
After both Kraft and P & G made a big deal about not running commercials on "The Savage Nation" because the show "did not meet its guidelines for acceptable content", spots appeared anyway.
I sure wouldn't want to be the media buyer at the agencies for Kraft and P & G right now!
James Gandolfini sued HBO to get out of doing the fifth season of HBO's the Sopranos. Now, in typical fashion, HBO is counter-suing. The whole thing is stupid. Gandolfini's got a great thing going. Why screw with it just to go back to second rate parts in movies?