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Bob Guccione on Why He Put 'Gear' on Hiatus

'We were going to be characterized as a failure in the lads category. That meant that with the ad community we were spending more of our time debating about what we weren't than we were spending time proselytizing and expanding on what we did well.'

That's one of the reasons why 'Gear' has ceased publishing. This article examines that and explores Guccione's vision of the next 'Gear' iteration.
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Written by Steve Hall    Comments (0)     Apr- 8-03  

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