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Madonna's 'American Life' CD Marketing Plan

The title track from Madonna's new 'American Life' CD is being made available for download via the Internet as an MP3 file for $1.49.

�I think we�re going to see more and more artists approach the selling of their music this way in the future,� said Michael Paoletta, an editor at Billboard magazine. �This is only the beginning of what will become a major way to get the music out there, to get the music heard, to in essence sell the music to the consumer.�

Somehow I think, for quite some time, people are going to continue to find their music online for free. Hackers are having their say on this too. [via MSNBC]

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by Steve Hall    Apr-22-03    




Now We Know PETA Has Gone Crazy

"The town's name conjures up visions of unhealthy patties of ground-up dead cows," said Joe Haptas, spokesman of People for the Ethical Treatment of Animals (PETA), in a letter faxed Monday to Hamburg Supervisor Patrick Hoak.

Yup, you read that correctly. PETA wants Hamburg, NY to change their town's name to Veggieburg. It's one thing to make a political statement against dairy advertising but to ask a town to change it's name just because it sounds like meat?

Obviously, town officials declined the request.
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by Steve Hall    Apr-22-03    




Classmates.com to Become Television Show

Now all that wierd highschool behavior and emotion can be seen and experienced by all. The show will feature Classmates members who will share their stories on the Fox series which begins this Summer.

Interestingly, this sounds a lot like Howard Stren's The Highschool years. Who's ripping off who here this time? [via New Pork Post]
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by Steve Hall    Apr-22-03    




Caprice Gets a Rise Out of Camera Man in This Spot

Caprice is a supermodel who also has a line of clothing. She's put out a new commercial to promote her line of lingerie available at Debenhams, a British department store.

This 30-second TV spot opens with Caprice, clad in Caprice lingerie, walking towards the camera. As the cameraman (we presume it's a man) starts getting a bit nervous or, depending on your point of view, excited, the camera starts to wobble. Caprice bends in closer and offers to take over.

This spot tells the truth. Culture prevents us many times from speaking the realities of certain situations and that can be good sometimes. Otherwise, we'd all be a bunch of wild animals running around doing all kinds of wild things. But here we have the honest truth about sexy lingerie. If you are a guy, you know what I am talking about. If you are a girl, you have seen what happens to your man when you wear something sexy. It's a fact of life. [via Telegraph]


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by Steve Hall    Apr-22-03    




Washington Post to Launch New Ad Campaign

As reported in Ad Age, the Washington Post is about to launch a new ad campaign.

"We follow the story of how the newspaper gets from the reporter's desk to the reader's front door step. There are three spots in the campaign. The first is a day in the life of a newsroom; the second is the printing of the paper; and the third is about the delivery," said Woody Kay, chief creative officer of Havas' Arnold Worldwide, Washington.

The new tagline is, "If it's important to you, it's important to us".
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by Steve Hall    Apr-22-03    




More SARS Related Marketing

UPDATE: The spoof explanation.
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by Steve Hall    Apr-22-03    




Will Cable Take More Money From TV This Upfront?

In this week's MediaPost Point Counterpoint, the topic is whether or not cable will take a larger chunk of TV dollars in this years upfront. One side says broadcast's declining audience coupled with cable's increased level of targeting will shift money to cable. The other side thinks the networks are getting their act together and will still see the biggest piece of the pie.
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by Steve Hall    Apr-22-03    




Miller Lite Cat Fight Round Two

There out. This version of the Miller Lite Cat Fight spot has every man's fantasy. Fighting in a pool with a big breasted girl in a bikni. Of course, the women envision a different, less appealing ending.

View the spot over at Adland, a virtual database of all commercials. You need to subscribe to see the good stuff though.

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by Steve Hall    Apr-22-03    




Get Your S & M Clothing Here

OK, maybe it's not entirely S & M related but after you look at the clothing style of this company. it's decidedly not conservative.

So, here's an ad for this intruiging company called Murray & Vern provided to Adrants by none other than the delicious Susannah Breslin of The Reverse Cowgirl. You can always depend on her for finding the good stuff.

By the way, she is guest blogging (writing for you un-cultured types) at Neal Pollack's blog this week. Given her subject matter, the temperature is likely to shoot straight up for the week.

Enjoy.


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by Steve Hall    Apr-22-03    




Get the NEW Adrants Daily Newsletter

People love Adrants!

"Why would you passively absorb the ubiquitous inanity known as advertising when you could blog about it? Steve Hall pulls together the questionable, the absurd, the new and the noteworthy found floating around in the commercial media and shares the love over at Adrants. For someone who's in the business, he ain't afraid to pull his punches."

This glowing comment from the folks over at Veer.

If you regularly visit Adrants, you might want to sign up for the newsletter and get all the "questionable, the absurd, the new and the noteworthy" delivered straight to your Inbox. Just think, everyday, you would be treated to commentary on the wacky world of advertising. Oh sure, there's a serious side to it but the wacky side is more fun.

And today marks the addition to two new features to the Adrants Daily email newsletter. Both are already part of this web site over to your right. They will now be included in the Adrants Daily newsletter.

The first, called Advertising Headlines, is a rolling list of advertising related headline links aggregated from many sources. The second, called Online Advertising Headlines, lists headline links pulled from MarketingFix, another website Adrants is associated with. The focus of these headlines is strictly online advertising related.

To sign up, click on the Subscribe link over in the right column, or just click right here.

Tech Note: The content of the column will appear in all Microsoft-related email programs. If the content of the column does not appear, you are most likely using Yahoo, Hotmail, or AOL. We are working on fixing that and do apologize for the inconvenience as well as out technical incompetence:-)

Please feel free to offer comments positively and/or negatively to comments@adrants.com.

Enjoy.
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by Steve Hall    Apr-22-03    




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Stanton Optical


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