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The Guide to Spoof and Parody Advertising

Who knew there was a guidebook to spoof advertising. Here's a 21 page PDF report called FWD: This Made Me Laugh. It's not new. It was put out in 2002 but it offers information for marketers on how to detect and react to parodies. Useful stuff.
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Written by Steve Hall    Comments (0)     Apr-23-03  
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